Press Release



Representatives from Bitly, The Coca-Cola Company, and the University of Sheffield, join the Big Boulder Initiative as newly elected board members as Brandwatch, IBM, NetBase and Twitter show their dedication to the success of the social data ecosystem with founding memberships

Boulder, Colo., Jan. 22, 2015 -- Big Boulder Initiative (, the world’s leading association wholly dedicated to the advancement of social data, today announced three newly elected board members as well as the addition of Brandwatch, IBM, NetBase and Twitter as founding members with board observers positions. With these changes, the Big Boulder Initiative adds new representation from the enterprise, startups and academia in its mission to address the key challenges facing the social data industry.

Members of the Big Boulder Initiative have elected three new members to the board of directors. These new board members are:

  • Justin DeGraaf, Global Media Insights Director at The Coca-Cola Company
  • Mark Josephson, CEO of Bitly
  • Farida Vis, Director of the Visual Social Media Lab and Faculty Research Fellow at The University for Sheffield

“On behalf of myself and the entire board of directors, we are excited to have three new voices join the discussion as we kick-off 2015,” said Chris Moody, Chairman of the Big Boulder Initiative board of directors. “With these additions, we have strong representation from the social data ecosystem that will help us drive our mission forward.”

The Big Boulder Initiative has also gained substantial traction thanks in part to the four founding members. In recognition of their dedication, each founding member has been given a board observer seat designed to allow them to take a strategic role during board meetings. The founding members and board observers are:

  • Will McInnes, CMO of Brandwatch - Brandwatch is a social intelligence company, with two social media listening and analytics platforms that are used by over 1,000 global brands and agencies including Whole Foods, Whirlpool, Pepsico, British Airways, IKEA, Mediacom, AKQA, and Dell.
  • Jason Breed, Partner/Global Lead, Social Business at IBM - IBM has established a deep portfolio of Big Data and Analytics technology that spans research and development, solutions and software. 
  • Pernille Bruun-Jensen, CMO of NetBase - NetBase is the award-winning real-time social business platform that global companies use to run brands, build businesses and connect with consumers every second.
  • Randy Almond, Head of Data Marketing at Twitter - Twitter is a global platform for public self-expression and conversation in real time.

“Each founding member has played a major role in supporting the Big Boulder Initiative,” said Moody. “I’m thrilled to be working with them and to have their voices at the table as we chart the future of the social data industry in 2015.”

To join the Big Boulder Initiative and help shape the future of the social data industry, visit for membership information.

About Big Boulder Initiative

The Big Boulder Initiative is a 501(c)(6) nonprofit trade association wholly dedicated to the advancement of social data in businesses and organizations of all kinds. Our mission is to bring together representatives from companies within the ecosystem to collectively address key challenges in order to establish the foundation for the long-term success of the social data industry. For more information visit

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Press Contact:

Bre Zigich

Big Boulder Initiative Board Secretary